Growth + Exit Strategist
Build a business that can run without you.
Whether you want to scale beyond yourself, reset your next quarter, or get ready to exit — I'll help you build a business that's more valuable, less dependent on you, and ready for what's next.
CEPA® Certified Exit Planning Advisor · Registered Provider, Sunderland & North of Tyne Business Support Funds
The Entrepreneurship Reality: the numbers every founder should know
70%
Of founders have no exit plan. Most business owners have no personal exit strategy, leaving their future to chance.
80%
Of your businesses worth is tied to intangible value. Majority of a business private capital value is locked inside people, processes and relationships, not on the balance sheet.
20%
Sale success. Only 1 in 5 SME businesses that go to market actually complete a sale. The number one reason being key person dependancy risk. (And of the 20% that do sell, less than 1% are owned by women)
50%
Unplanned events. Half of business owners leave their business because of death, disability, divorce, disagreement or distress.
Where do you need help right now?
Choose the path that matches your next chapter
Every founder's priorities are different right now. Pick the one that sounds most like you — or book a call and we'll work it out together.
The Boardroom Reset
Best for: you need space to think, not another to-do list.
A day away from the business to reset your focus and leave with a clear plan for the next 90 days.
Next date: Thursday, 25 March 2027
Book Your PlaceStep Back to Scale
Best for: you're the bottleneck, and ready to stop being one.
Coaching with accountability to help you delegate, build systems and lead — not do everything yourself.
Book + coaching programme
Explore Step Back to ScaleBusiness Value Snapshot
Best for: you're curious what your business is actually worth.
A clear, commercially grounded view of your business value — what's driving it, and what's holding it back.
Get Your SnapshotFounder to Asset
Best for: you're thinking about exit in the next few years.
A 15-month programme to increase what your business is worth and reduce founder dependency, so it's genuinely transferable.
Explore Founder to AssetNot sure which one? Book an introductory call and let's have a chat.
Book a Free Intro Call
The low-cost way in
Step Back to Scale: the book
Learn the foundations of The Step Back to Scale methodology, in a book you can read this weekend. For founders who've realised: "I can't keep doing everything myself."
Signature offer
Step Back to Scale: the 1:1 coaching programme
Coaching with implementation — not another strategy document. We'll find your biggest bottleneck and work through it together, one at a time.
- Role & Delegation
- Team Capability
- Systems & Process
- Decision-Making
- Profitability
- Founder Capacity
“It was so good to get it all out of my head and see it on the page in black and white so that I could be more strategic about everything. I now have a crystal clear monthly snapshot of my entire business.”
Katie Chappell
Illustrated Live + The Good Ship Illustration
Trusted & Accredited
Global CFO Excellence Award — Business Leader of the Year 2024
CEPA® Certified Exit Planning Advisor
Registered Provider, Sunderland Business Support Fund
Registered Provider, North of Tyne Business Support Fund
My story
I've been on both sides of the founder's desk.
I built a web development business from scratch and ran it for 14 years. When it came time to sell, I learned the hard way that a successful business and a valuable, sellable one aren't always the same thing. That gap is exactly what I now help founders close.
What founders say
“It was so good to get it all out of my head and see it on the page in black and white. I now have a crystal clear monthly snapshot of my entire business.”
Katie Chappell
Illustrated Live + The Good Ship Illustration
Case study · 500% income increase
“From making a loss, being in debt and not paying myself a wage, to a 500% income increase.”
Kelly
Baby Sensory Franchise Owner
“Laurie is the Queen of Systems. Taking her programme was a huge up-level for my business. I can't thank her enough.”
Leonie Dawson
Author & Entrepreneur